YouTube Video Funnel Ads
The point of this strategy – other than getting lots of views – is to get people binge watching your content inside your channel, leading them to watch a playlist, get to know you, visit your website, subscribe, or even eventually go to the streaming outlets. It’s more effective for fan conversion if they see 3 or 4 videos from you within a week as opposed to showing them one video every 3-4 months, and then moving on to the next artist.
Case Studies
Five AM
Budget: $380
Objective: Subscribers
Location: Worldwide
Results:
48,504 views
Avg. cost per view $0.007
399 earned likes
131 earned playlist additions
298 earned subscribers
650 earned views
Rise In Vein
Budget: $250
Objective: Engagement + views
Location: Worldwide
Results:
27,939 views
Avg. cost per view $0.009
233 earned likes
152 earned playlist additions
61-80 earned subscribers
1,895 earned views
Other Artists
Awake At Last | Dead Eyes | Ice Nine Kills | Baba Jenkins |
Above Snakes | JD Eicher | The Last Element | The Frst |
Kennedy One | Shallowsky | Evership | Julie Chapman |
Flashsonic | Will Thompson | Paupier | Radiant Baby |
Meet The Team
Todd McCarty
- Former Sony Music USA – Senior Vice President
- Founder and owner of Band Builder Academy
- Longtime music industry veteran